App Development for Zoex
Zoex, a Shopify app built with NodeJS, enhances profit tracking and marketing analytics, optimizing ad spend and boosting profitability through advanced features.
![Zoex](https://cdn.prod.website-files.com/64d8a695332fc805f15b4021/64f19e322b65d3c3fbb2269a_Frame%2016.jpg)
About
Zoex is a dynamic Shopify app designed to empower store owners with precise profit calculations, first-party UTM attribution, and seamless pixel synchronization for platforms like Facebook and TikTok. Aimed at maximizing marketing efficiency, Zoex ensures that every advertising dollar is effectively utilized.
![Zoex](https://cdn.prod.website-files.com/64d8a695332fc805f15b4021/64f18d9795e4d28a0d525859_Frame%2024.jpg)
Execution
Profit Tracking: Developed an advanced algorithm to calculate and track profits, ensuring accurate financial insights.
First-party UTM Attribution: Integrated a system to provide granular data on user source and behavior.
Pixel Synchronization: Ensured real-time sync with Facebook and TikTok pixels, optimizing ad performance.
Custom Analytics: Provided marketing-focused analytical data, enabling businesses to make informed decisions.
Conversion API Integration: Enhanced ad tracking capabilities and improved the accuracy of ad reports.