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App Development for Zoex
Zoex, a Shopify app built with NodeJS, enhances profit tracking and marketing analytics, optimizing ad spend and boosting profitability through advanced features.
About
Zoex is a dynamic Shopify app designed to empower store owners with precise profit calculations, first-party UTM attribution, and seamless pixel synchronization for platforms like Facebook and TikTok. Aimed at maximizing marketing efficiency, Zoex ensures that every advertising dollar is effectively utilized.
Execution
Profit Tracking: Developed an advanced algorithm to calculate and track profits, ensuring accurate financial insights.
First-party UTM Attribution: Integrated a system to provide granular data on user source and behavior.
Pixel Synchronization: Ensured real-time sync with Facebook and TikTok pixels, optimizing ad performance.
Custom Analytics: Provided marketing-focused analytical data, enabling businesses to make informed decisions.
Conversion API Integration: Enhanced ad tracking capabilities and improved the accuracy of ad reports.
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